Digital Marketing
Platinum Talent is seeking a remote Digital Marketing professional based in Vietnam to join its growing team. This is a full-time position ideal for middle-level candidates with hands-on experience in planning, launching, and optimizing performance and branding campaigns across platforms such as Facebook Ads, Google Ads, and Ad Networks. You’ll be responsible for driving user acquisition through effective media buying, performance tracking, vendor collaboration, and A/B testing. The role offers a competitive monthly salary range of VND 8,000,000 – 50,000,000 depending on experience, and a results-driven evaluation model based on product quality and KPI achievements.
Ideal candidates should have a minimum of 2+ years of experience in digital performance marketing, particularly in high-growth sectors like e-commerce, mobile gaming, or crypto. Strong proficiency in platforms like TikTok Ads, Twitter Ads, Google Analytics, Tag Manager, and tools like Appsflyer, Ahrefs, Semrush, Power BI is essential. An analytical mindset, basic English communication skills, knowledge of anti-fraud tools, and familiarity with SEO/ASO best practices are also required. Being up-to-date with digital trends and capable of managing third-party relationships and advertising spend efficiently will set you apart.
The role follows standard office hours from Monday to Saturday with 4 Sundays off per month. Candidates are expected to be responsive during working hours via chat. This role provides a great opportunity to grow within a results-driven and digital-first environment where innovation and data-informed strategies are highly valued.
Job Description
- Manage high-performing campaign channels; able to plan, set up, and optimize ads across all platforms.
- Monitor and prioritize campaign performance to meet set goals.
- Plan and oversee the execution of all performance advertising activities (mobile app and website) through display networks, affiliate marketing, media channels, etc.
- Manage and execute both performance and branding campaigns across platforms: Facebook Ads, Google Ads, Ad Networks, CPD, Social Media, TVC, OOH, etc.
- Work within the allocated budget to achieve committed KPIs, maintaining CAC at an optimal level.
- Manage relationships and communication with multiple vendors and third parties to meet KPI targets.
- Measure and report the performance of all digital marketing campaigns, evaluating against ROI and KPIs.
- Identify trends and insights, optimizing spend and campaign efficiency based on data.
- Analyze and evaluate user acquisition results from multiple channels.
- Monitor anti-fraud reports in advertising campaigns and collaborate with third parties to supervise and minimize fraud in digital marketing.
- Plan and run small-scale A/B testing campaigns to optimize ad performance.
- Propose new digital channels with strong potential for effective user acquisition.
Job Requirements
- Preferably 2+ years of experience in Digital Performance; extensive experience running performance campaigns in industries such as e-commerce, cryptocurrency, online travel, mobile gaming, etc.
- Proficient in Digital Ad platforms: Facebook Ads, Google Ads, Twitter Ads, TikTok Ads, and other display networks.
- Experienced in managing conversion-driven ad campaigns.
- Basic understanding of in-app advertising, App Store Optimization (ASO), and Search Engine Optimization (SEO).
- Experienced in measurement and optimization with third-party integrations (for mobile apps and websites) such as Google, Facebook, Sizmek, Appsflyer.
- Creative and skilled in identifying target audiences and designing engaging digital campaigns.
- Strong understanding of mobile attribution tools (e.g., Appsflyer).
- Basic knowledge of mobile app fraud methods and fraud monitoring tools (e.g., Appsflyer Protect 360).
- Basic understanding of setting up and optimizing goals and events using Google Analytics, Tag Manager, etc.
- Proficient in tools such as Similarweb, Ahrefs, Semrush, Google Data Studio, Power BI, etc.
- Strong analytical skills and data-driven mindset.
- Up to date with the latest online marketing and measurement trends and best practices.
- Ability to create meaningful reports using tools like Google Data Studio and Power BI is a plus.
- Experience in negotiating and handling advertising purchases with third parties is an advantage.
- Basic English communication skills or above.
- Strong multitasking and time management skills.
- Confident communicator, good team player, enthusiastic, eager to learn and innovate.
Benefits
- Working hours follow office hours, typically starting at 09:00, from Monday to Saturday.
- During working hours, please keep chat messages open for instant work communication.
- Each month includes 4 days off on Sundays.
- Work performance will be evaluated based on product quality and progress KPIs/deadlines.
- Salary will be paid between the 5th and 10th of each month.
Salary range: VND 8,000,000 – 50,000,000 per month, depending on level (Junior to Manager).
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