Performance Marketing Manager
Vị trí Performance Marketing Manager tại Dresden Vision dành cho ứng viên làm việc từ xa tại Việt Nam. Bạn sẽ chịu trách nhiệm xây dựng chiến lược, trực tiếp vận hành và tối ưu hóa các chiến dịch quảng cáo trả phí trên Google, Meta và các kênh xã hội khác. Vai trò này yêu cầu phối hợp báo cáo thường xuyên cho các bộ phận liên quan và đề xuất các giải pháp cải thiện hiệu quả hoạt động Marketing.
Ứng viên cần có ít nhất 5 năm kinh nghiệm trong lĩnh vực marketing hiệu suất, thành thạo Google Analytics (GA4), Excel, và ưu tiên ứng viên có kinh nghiệm affiliate hoặc SEO. Bằng cử nhân là bắt buộc. Khả năng quản lý chiến dịch độc lập, chủ động xử lý sự cố và làm việc với nhiều bộ phận là yếu tố then chốt cho vị trí này.
About Us
Dresden Vision is seeking a highly motivated and experienced Performance Marketing Manager to join our team. A young and fast-growing Australian eyewear company, Dresden Vision is dedicated to providing high-quality, affordable glasses to customers around the world. With a focus on sustainability and simplicity, we manufacture all of our frames to ensure durability and quality.
Welcome to our community.
The Role
Campaign Management:
- Manage all aspects of campaigns on all platforms
- Liaise with relevant teams to gather all the info and assets to be used in the campaigns
- Create campaigns and set parameters as per the strategy
- Troubleshoot any issues or make changes to campaigns as needed
- Test different campaigns and be able to provide feedback on which campaigns, assets, audiences, and content work better in a data-driven and organized manner
- Be able to build data feeds and ensure accurate reporting on platforms (e.g., Google Analytics)
Reporting:
- Provide feedback to creative teams on asset and content performance as well as platform-specific needs
- Daily monitoring of all platforms’ performance and highlight/resolving issues before they arise
- Weekly reporting on performance to senior stakeholders and other teams
Collaborate with internal and external stakeholders:
- Liaise with organic search agency to coordinate
- Engage Digital Product Team/Technology team to implement necessary reporting, data feeds and ensure accurate data on advertising platforms as well as internal systems
- Give feedback on improvements to Dresden platforms arising from ad performance
- Attend dailies with the Marketing Team
- Be in close touch with the Frontline Retail Team to understand customer and Dresden team feedback
Strategy:
- Decide and set up campaign structure and planning
- Stay informed on the industry updates, changes in algorithm and keep the campaigns up to date with the changes happening on platforms - especially across different countries
- Provide suggestions on budgets and allocation. Suggest new opportunities in the form of different campaign types, different platforms
To be successful in this role, you will need to:
- Work independently and remotely without supervision while being able to manage multiple time zones and have a flexible working schedule
- Be proactive in finding and sorting issues on a daily basis - you are the first point of contact in identifying any issue related to Google and Meta Platforms as well as anywhere we advertise digitally
- Demonstrate exceptional organizational skills
- Have a good understanding of GA4
- Have at least 5 years experience in performance marketing
- Hold a Bachelor's Degree (required) or higher qualifications (preferred), affiliate and SEO experience is a plus
- Work with the technology teams to troubleshoot problems and implement solutions such as data feeds, coupon tracking, and performance tracking
- Have advanced knowledge of excel and/or other data analysis tools
Similar Jobs
