Performance Marketing Specialist
Vị trí này làm việc từ xa toàn thời gian cho công ty L4 Studio, tập trung lên kế hoạch, triển khai và tối ưu các chiến dịch quảng cáo trả phí đa nền tảng (Google Ads, Facebook, TikTok, LinkedIn, YouTube, Programmatic) với mức thu nhập lên tới 2,000 USD. Ứng viên sẽ chịu trách nhiệm từ chiến lược tới báo cáo, đảm bảo hiệu quả ROI, phối hợp cùng team sáng tạo và cập nhật các xu hướng ngành mới nhất.
Yêu cầu nổi bật gồm kinh nghiệm chạy quảng cáo đa kênh, thành thạo các nền tảng quảng cáo và công cụ phân tích dữ liệu như Google Analytics, Google Tag Manager. Ưu tiên ứng viên có khả năng quản lý ngân sách, dự báo tốt cũng như sở hữu bằng đại học hoặc chứng chỉ chuyên môn về quảng cáo và marketing.
Company Overview:
Established in 2018, L4 Studio has been providing excellent software development, IT outsourcing solutions, and offshore development services for businesses in Vietnam and South East Asia.
L4 helps companies in digital transformation, maximizing their productivity with technologies and transforming ideas into tangible products.
Services L4 Studio brings:
- Hospitality Software Development Services
- Healthcare Software Development Services
- Education Software Development Services
- eCommerce Development Services
- Digital Transformation services
Speak to us at inquiry@l4studio.net to explore further.
L4 Studio - Software Development Company · Vietnam (Remote)
Performance Marketing Specialist
Location: Vietnam
Skills:
Responsibilities:
We are looking for a highly skilled Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across search engines, social media platforms, video networks, publisher networks, and programmatic channels. This role is perfect for a results-driven marketer who thrives on data, creativity, and achieving measurable outcomes. You will be responsible for managing end-to-end campaign strategies, analyzing performance, and ensuring maximum ROI across multiple advertising platforms.
- Plan, execute, and optimize paid advertising campaigns across channels such as Google Ads, Facebook/Instagram Ads, YouTube, programmatic platforms, and publisher networks.
- Conduct in-depth keyword research and audience segmentation to design targeted and effective campaigns.
- Develop and implement strategies for search engine marketing (SEM), including Google and Bing Ads, with a focus on maximizing conversions and minimizing cost per acquisition (CPA).
- Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, optimizing for engagement, reach, and conversions.
- Execute and optimize video ad campaigns on YouTube and other video networks, leveraging audience targeting and creative best practices.
- Utilize programmatic advertising platforms to deliver data-driven campaigns, ensuring precise audience targeting and placement.
- Monitor and analyze campaign performance, generating actionable insights to improve ROI, CTR, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously refine campaign performance.
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored to each platform.
- Stay updated on industry trends, platform updates, and emerging technologies to ensure campaigns remain competitive and innovative.
- Manage campaign budgets, allocate spend effectively, and ensure campaigns are delivered within budget constraints.
- Produce detailed reports on campaign performance, providing recommendations for optimization and scaling.
Requirements:
- Proven experience in managing paid advertising campaigns across multiple channels, with a strong track record of driving results.
- Expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, YouTube Ads, and programmatic platforms like DV360 or The Trade Desk.
- Solid understanding of performance marketing metrics, including ROI, ROAS, CPA, CTR, and conversion rates.
- Proficiency in tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and other analytics platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with retargeting, audience segmentation, and customer journey mapping.
- Experience with budget management and campaign forecasting.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with creative, content, and technical teams.
- Highly organized with strong project management skills and the ability to handle multiple campaigns simultaneously.
- A proactive approach to identifying opportunities for campaign improvement and innovation.
*** Nice to have
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Certification in Google Ads, Facebook Blueprint, or similar platforms.
- Experience in programmatic advertising and familiarity with real-time bidding (RTB).
- Knowledge of creative optimization tools and techniques to enhance ad performance.
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